LISA SMITH

Global Chief Design Officer, Uncommon Creative Studio

Lisa’s career spans more than two decades, during which she has become widely recognized for her transformative work with some of the world’s most beloved brands. As Global Chief Design Officer at Uncommon Studios, she leads the agency’s mission to embed design at the core of everything it creates—from brand identity and communications to immersive experiences—sparking attention and driving lasting cultural relevance.

Previously, Lisa was Global Executive Creative Director at JKR, where her strategic vision helped evolve the agency from a packaging powerhouse into a full-spectrum branding leader. She played apivotal role in global rebrands for major clients including Walmart, Burger King, Mozilla, Paramount, Uber, Impossible Foods, Nordstrom Rack, Fanta, and Manischewitz.

Before that, as ECD of Chobani where she put creativity at the center of the business—overseeing a brand transformation that expanded product lines, boosted customer loyalty, and fueled top-line growth. Lisa was also Head of Design at Wolff Olins New York, where she drove bold, commercially successful work for USA Today, The Met, and Zocdoc.

Lisa's creative excellence was recognized in 2021 when Fast Company named her as one of the Most Creative People, saluting her contributions behind 'the biggest redesigns of the decade'. The recent launches she’s led have secured her features in publications such as the New York Times, New York Magazine, Fast Company, Forbes, Washington Post and more.

Lisa has also picked up notable accolades throughout her career including Fast Company’s Rebrand of the Year and a Gold Cannes Lion for Burger King, a Brand Impact Award in Culture for The Met, a Cannes Lions Silver and a Fast Company Innovation by Design Award for the rebrand of USA Today. She has sat as jury president for Design at Cannes Lions and D&AD, and is currently the Deputy President on the Board of Trustees at D&AD.