BRIAN CROOKS

Managing Director Digital Experience, Sequel Studioh

Brian Crooks is a New York–area creative and digital experience leader with over 23 years of experience helping brands navigate the intersection of design, UX, and digital strategy. He leads Sequel’s digital experience team, where he bridges UX, design, development, and marketing to turn complex business challenges into clear, user-centered digital solutions. Known for his collaborative, strategy-first approach, Brian has partnered with brands including First Eagle Investments, CitiBank, Pepsi, Estée Lauder Companies, Samsung, Google, Wells Fargo, and YouTube. He previously held leadership roles at The Barbarian Group and Siegel+Gale in New York.