Verònica Fuerte

Partner & Creative Directress, Hey

Verònica Fuerte is a designer and creative director based in Barcelona, and the founder of Hey, the globally recognized design studio she established in 2007. Known for her bold use of color, geometry, and clarity, Verònica has built a distinctive visual language that bridges illustration and graphic design, combining conceptual thinking with expressive form.

Under her direction, Hey has collaborated with leading brands, institutions, and cultural platforms worldwide, creating visual systems that are both timeless and human. Beyond client work, she drives self-initiated and cultural projects that explore new ways to communicate ideas and foster community through design.

Verònica is a member of the Alliance Graphique Internationale (AGI) and a Board Member of the Art Directors Club (ADC) in New York, roles that reflect her influence and commitment to the international design scene. She is recognized for her ability to merge creativity, clarity, and purpose, inspiring a new generation to see design as a tool for connection and transformation!