Christine Taylor

Executive Creative Director

Christine Taylor is an executive creative leader with expertise in entertainment-based licensed consumer products, fan events & experiences and brand strategy & development. For the last two decades, she was a creative manager & strategist over the creative product development and licensing relationships between Hallmark teams and entertainment partners like Star Wars, Warner Bros./DC, Netflix, NBCUniversal, Paramount, 20th Century, BBC, LEGO, Sony, MGM, Microsoft, Crunchyroll, VIZ Media, and many more over the years. She was also founder and Creative Director for PopMinded — Hallmark’s pop culture brand experience, overseeing the creative strategy for pop-up shops at fan conventions, fan engagement, social media, e-commerce, marketing and sponsorships. Previously, she worked as a designer in several areas of the Hallmark, including gift books, the internal corporate marketing & branding studio, and the B2B loyalty marketing studio that created content for brands like State Farm, Nestlé and Target. Her freelance work includes design and branding for local Kansas City bars, theaters and non-profits. She has spoken at several design and branding conferences, jurored many design, advertising and licensing award shows and has served on both the AIGA National Board of Directors and locally as President, Programming and Communications Director for AIGA KC.