Carl Gerhards

Senior Design Director, Global Lay's, PepsiCo

Carl Gerhards is the Senior Director of Design for Global Lay’s. In this role he leads the 360 design of the Lay’s brand across packaging, retail, campaigns, experiences, digital, licensing and more. Carl previously served as the Senior Director of Design for Pepsi where he led the brand into it’s most recent visual identity system. He has also led Mtn Dew, Rockstar Energy and other brands at PepsiCo Beverages North America, where he delivered elevated experiences for Mtn Dew and the NBA and breakthrough flavor innovations like Mtn Dew Major Melon. Before joining PepsiCo, Carl spent over a decade honing his skills at the design agencies including: Sterling Brands, Landor, and Interbrand, where he delivered long-term global design solutions for brands like Hershey’s, Campbell’s, and Gillette.